Does Advertising in Google Adwords Helps to Rank Your Website for a Particular Keyword ? - Learning Adwords
I think this is some of the best practices you should not ignore in SEO. I know many of you have this question, can you rank a website by advertising on google adwords and targeting the ad for the particular keyword?
Ranking Website for a particular keyword has nothing to do with Adwords. Your ad always will be on the top of the search result as long as you have the money on your ad account. Right? Well most of us know that. But let's explain it a bit more.
Yes, Adwords actually can help you to make your website rank for a particular keyword. But that is also going to depend on a lots of factor.
Read this post about SEO I wrote a few days ago . And I mentioned one thing there, your viewers are the best part of SEO.
First of all, it depends on what keyword you are actually targeting. Now if you want to rank for keywords like Apple iPhone, or Amazon Gift Card or How to make a website etc, this keywords are so popular and the competition is way too high. If you just getting started, then you can't compete with these keywords . It's hard, bid is too way to high for those keywords. There are a lot of strategies out there for sure, but if you are just starting with a fixed budget on your advertising, then it's hard to beat those popular terms and get the place. Now a days, for every popular niche, the competition of ranking website for a particular keyword, the most popular ones are always high. But you still can be in the first page of google if you know the tricks.
The trick is, you must need to offer the exceptional content, I know you already know these but have you created any exceptional content? Exceptional doesn't always mean not the similar content your competitors have which is already on google for years, but also providing something which going to turn your viewers into your customer or subscriber or follower. You must have to offer more.
Let's go for an example. Suppose you are a car dealer. You want to maximize your sales and servicing. Now there are many other car dealers like you. And you want to rise above all and you entered to online advertising. Great but think about this, you setup an ad and it starts reaching to interested people, and when they click on it and land in your website, you have to ask yourself why they are going to chose you? They entered in your website means now it's the turn for you to show off and turn him into a customer. And for that, you have to win his heart, by offering something or showing something which he may going to find worth a shot. Say something like become a premium member and get a free service, anybody visiting 3 times can have the chance to win a car or other exciting gifts, offer them local amusement park coupons etc, a hell lot of ideas are available. All you have to do is to execute it properly.
You must have to be sure that you really providing some genuine information or offers which your users must going to like it. Cause they are the one who's going to make your Adwords money worthy.
If you are thinking that it's a guaranteed way to rank a website, you are taking it wrong . By advertising on Adwords, You are targeting the people who interested in your niche. So there can be two results for this.
One, They reach your website through the advertising. See it , find it as an average website, take a 5 sec look and back to the search results again. Or , they enter your site, see too many important things available there. Read it , love it and also may be they can share the article or bookmark it or refer to others and this is how the ranking takes place.
If you have used the keyword in your website title or meta description too, then you can surely get a fair result. And also you must have to carry on with the Adwords. More people you reach, more chance to get shared and bookmarked and come top on google.You should not stop with advertising. Even if you are a small business, then spend small amount but do not stop advertising. Just find someone who's good with adwords or hire me , optimized ads can perform well even with low budget. Think about amazon, the first thing I see when I type it on google is the ad of the website. It's one of the popular website in the world, they are now in a place, even if they stop advertising, they'll get millions of views and customers everyday. But they don't stop advertising their products and website. Cause they know exactly how to maximize your business, you have to keep up with it.
If you are failing to get visitors organically, then buy the visitors through Adwords. You must remember the success is depend mainly on the content . Make sure if someone enters your website, they pass more time, just give them something that make them stay and become your fan. But the question is - do you think you are offering enough?
Ranking Website for a particular keyword has nothing to do with Adwords. Your ad always will be on the top of the search result as long as you have the money on your ad account. Right? Well most of us know that. But let's explain it a bit more.
Yes, Adwords actually can help you to make your website rank for a particular keyword. But that is also going to depend on a lots of factor.
Read this post about SEO I wrote a few days ago . And I mentioned one thing there, your viewers are the best part of SEO.
First of all, it depends on what keyword you are actually targeting. Now if you want to rank for keywords like Apple iPhone, or Amazon Gift Card or How to make a website etc, this keywords are so popular and the competition is way too high. If you just getting started, then you can't compete with these keywords . It's hard, bid is too way to high for those keywords. There are a lot of strategies out there for sure, but if you are just starting with a fixed budget on your advertising, then it's hard to beat those popular terms and get the place. Now a days, for every popular niche, the competition of ranking website for a particular keyword, the most popular ones are always high. But you still can be in the first page of google if you know the tricks.
The trick is, you must need to offer the exceptional content, I know you already know these but have you created any exceptional content? Exceptional doesn't always mean not the similar content your competitors have which is already on google for years, but also providing something which going to turn your viewers into your customer or subscriber or follower. You must have to offer more.
Let's go for an example. Suppose you are a car dealer. You want to maximize your sales and servicing. Now there are many other car dealers like you. And you want to rise above all and you entered to online advertising. Great but think about this, you setup an ad and it starts reaching to interested people, and when they click on it and land in your website, you have to ask yourself why they are going to chose you? They entered in your website means now it's the turn for you to show off and turn him into a customer. And for that, you have to win his heart, by offering something or showing something which he may going to find worth a shot. Say something like become a premium member and get a free service, anybody visiting 3 times can have the chance to win a car or other exciting gifts, offer them local amusement park coupons etc, a hell lot of ideas are available. All you have to do is to execute it properly.
You must have to be sure that you really providing some genuine information or offers which your users must going to like it. Cause they are the one who's going to make your Adwords money worthy.
If you are thinking that it's a guaranteed way to rank a website, you are taking it wrong . By advertising on Adwords, You are targeting the people who interested in your niche. So there can be two results for this.
One, They reach your website through the advertising. See it , find it as an average website, take a 5 sec look and back to the search results again. Or , they enter your site, see too many important things available there. Read it , love it and also may be they can share the article or bookmark it or refer to others and this is how the ranking takes place.
If you have used the keyword in your website title or meta description too, then you can surely get a fair result. And also you must have to carry on with the Adwords. More people you reach, more chance to get shared and bookmarked and come top on google.You should not stop with advertising. Even if you are a small business, then spend small amount but do not stop advertising. Just find someone who's good with adwords or hire me , optimized ads can perform well even with low budget. Think about amazon, the first thing I see when I type it on google is the ad of the website. It's one of the popular website in the world, they are now in a place, even if they stop advertising, they'll get millions of views and customers everyday. But they don't stop advertising their products and website. Cause they know exactly how to maximize your business, you have to keep up with it.
If you are failing to get visitors organically, then buy the visitors through Adwords. You must remember the success is depend mainly on the content . Make sure if someone enters your website, they pass more time, just give them something that make them stay and become your fan. But the question is - do you think you are offering enough?
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